Our mission

Our mission is to increase revenue and profitability for our customers. To achieve this, we help our clients build strategies, sales and marketing.

Customised solutions

Meaningful and feasible solutions tailor made specifically for your company.

I’m interested


The current situation is increasingly changing the ways in which established companies trade. The formulation of a corporate strategy is thus gaining in importance, more than ever before. New technology and fundamental changes in customer behaviour are forcing every entity that seeks to succeed in the market to constantly monitor its strategies and adapt to the situation.

With regard to our goals, which are sales growthand customer profits, our strategic work helps accelerate revenue growth whilst generating strong and sustainable growth. However, strategy is not our sole endpoint – we made a made-to-measure plan that meets our clients’ requirements – whether this be market entry tactics, business or sales plans.

Regardless of the project we are working on, we do not end our cooperation with the final presentation. We always try to be part of the implementation of our recommendations so that clients can measure our performance according to the results they have achieved based on our work.


A more systematic approach to managing a sales team will give you a strategic advantage in the battle for revenue, profit and growth.

Transforming sales need not be a slow and demanding process. Thanks to developments in technology, we can easily and critically evaluate the effectiveness of the sales organization.

Allow your sales team to use the correct tools:

  • Change your approach to personal selling: shift irrelevant activities from sales to customer support (back office) and support electronic contact and trading
  • Motivate your team with adequate appraisal criteria and bonuses
  • Equip your sales teams with state-of-the-art tools to eliminate time wastage and increase conversion rates
  • Increase sales team performance: leverage data and business opportunities so that the sales teams focus on relevant activities


Customer behaviour and expectations are changing dramatically and will continue to change; this is greatly aided by new technology and an overall shift in thinking.We combine marketing with business strategies with the goal of maximising revenue and profit.
We always place the customer at the centre of all projects and activities.

Modern marketing must be truly customer-oriented in order to achieve maximum growth. If we thoroughly grasp what customers value, what they need, how they select and evaluate, we can gain the necessary basis for all successful marketing activities.

Our work ranges from strategic marketing topics, such as product specification and marketing, to operational and tactical marketing measures, such as improvement of the effectiveness of marketing activities. We help our clients develop their product portfolio; we segment their customers practically and meaningfully; we also create brand strategies and loyalty programmes.


Key focus areas

  • Company audits in areas of trade and marketing
  • Brand building
  • Company management
  • Formulation of business strategies and sales goals
  • Business development (methodology, setting of processes, filling of positions…)
  • Marketing development (setting of processes and activities, direct marketing,…)
  • Creation of presentation and sales materials
  • Transition of the company from proprietary to managerial
  • Generational change in the company
  • Product segmentation and positioning
  • Pricing
  • Outsourcing of marketing activities
  • Support and development of exports within the Central European region
  • Compilation of a marketing plan & budget (goals, activities and work for a given period)
  • Definition of the optimal communication mix and communication goals
  • Definition of USPs/benefits of products and services
  • Setting, optimisation and management of internal processes (sales and marketing, HR ..)
  • Project management (internal and external)
  • Crisis management

Our values

we stand for proposals that bring change, and we do not compromise

we offer a high standard of solutions and their implementation

we adapt to the client’s conditions, values and culture

we think and act as if we were the owner

Why use us?

Experience and professionalism
We have over 20 years’ experience managing companies and teams, both domestically and internationally.

Customised solutions
We think and act in context – we reduce costs and increase company performance by proposing meaningful and feasible solutions that we tailor specifically for your company.

Personal approach
We are executive managers who think and act as the owner.

From the drawing board to implementation
We take a strategic approach to business and marketing that we translate into specific measurable goals and activities. We have a team of experts and specialists that is ready to support your business objectives.

How we work

assignment, direction for cooperation

research and needs detection

the most feasible solutions and steps to implement

implementation of projects and specific activities

Who we are

Jaroslava Gregorová

Jaroslava started her marketing career as an assistant at the Danish company HEMPEL. Over the course of more than twenty years, she developed into an experienced manager who had the opportunity to acquire various skills and competencies in the field of marketing and business. She held various positions ranging from those of an operational nature to strategic management, and thus gained an insight into the field of marketing from various angles. Along her professional path she has also been involved with business management and customer service, leading teams of up to 10 people and those of over 30+.
As a member of management teams, she participated in the creation of corporate strategies and goals. She also has extensive experience in project management.
At VELUX, she was responsible for creating a marketing strategy and managed marketing activities such that they led to the continuous increase in knowledge and awareness of the VELUX brand on the Czech and Slovak markets. At REDA, she managed the sales team and customer service from the position of B2B sales director. She was responsible for sales results in the field of promotional and gift items, not only in the Czech and Slovak Republics, but also in selected European markets. She played a role in the creation of the product portfolio and pricing.
Professionally she has close ties to the Nordic countries, as she has worked for Scandinavian companies for a substantial part of her career, and she has a great affinity to the managerial style and values of these nations. She retains a Scandinavian clientele in her consulting portfolio.

She considers the team of people who work in the company to be an important key to success. She has experience in caring for and building corporate culture, developing and motivating people and teams, including the recruitment of new employees.

Specialisations: general management, business and marketing management, product management, customer segmentation, change management, project management, mentoring, recruitment…

Radek Slabák

Over the course of his career he has gradually worked his way up to become a versatile manager from the position of marketing trainee. He has over 20 years of experience in strategy, business and marketing management, and also a wealth of experience in sales. In his positions with VELUX, he helped to build up one of the most well-known brands on the construction market. At Deceuninck, he managed production branches in the Czech Republic and sales activities in Central Europe (Czech Republic, Slovakia, Hungary). He later took over the management of the Inoutic/Deceuninck brand throughout Europe (more than 15 markets across the continent) as Chief Commercial Officer. During his career he has built significant skills in leadership, business management and marketing, communication, presentation and team building. He has learned that it is necessary to change and constantly adapt business and marketing activities to new trends, knowledge and technical possibilities. His experience is extensive and diverse – from the opening of new markets to increasing team output and the launch of new products. He has experience in managing international projects, and has led organisations and teams with more than 150 members.

Specialisations: general management, business and marketing management, product management, customer segmentation, change management, project management, pricing…


We have been cooperating with Ideas4u since they started. The main goal of our cooperation is to introduce managerial management in our company and increase the efficiency and profitability of our company. We especially appreciate the professional approach to cooperation and the fact that ideas4U think and act in context.

Ing. Marián Ruňák, owner
Hesta, s.r.o.

We are working together on the brand and product strategy of our company. At the same time, we appreciate the wealth of practical experience with which ideas4u contributes to the development of business and marketing. Thanks to our mutual cooperation, we have managed to find, for example, an optimal system approach in the management of activities in terms of the key customer segment.

Tomáš Hrůša, owner
Agropartner, s.r.o.

I know Jaroslava and Radek from the past and I know they have long experience in various fields of B2B. That´s why we have established our cooperation with goal of increasing market share of Thermia in Czech Republic and Slovakia. We appretiate their profesionalism in approach and innovative solution proposed to reach the goal.

Hans Wreifält, export director
Thermia A/B


ideas4u, s.r.o.
Majdalenky 853/19
638 00 Brno

ID: 08821488
VAT: CZ08821488

The company is registered in the Commercial Register kept by the Regional Court in Brno, Section C, Insert 115434.


Radek Slabák
+420 724 766 161

Jaroslava Gregorová
+420 723 040 242